Consumer Research Analyst

As a Consumer Research Analyst, you will involve creating and implementing consumer learning plans for commercial or technical platforms. Your aim will be to ensure successful renovations or innovations across six geographic zones.

You will be responsible for defining an appropriate combination of product space design and methods to answer project objectives and research questions. Additionally, you will be required to ensure that consumer insights are accurately translated into technical briefs for new products or packaging innovations that will drive top-line revenue growth.

Key responsibilities for the Consumer Research Analyst role include:

• Drafting and executing research plans (including both qualitative and quantitative research covering product testing, claims testing, testing of MVPs, prototype tasting, and concept refinement).
• Briefing and supervising external research agencies, as well as coordinating internal teams, including data scientists running analysis, reporting, and debriefing. You will be required to transform results into insights and simple recommendations.
• Guiding competitive intelligence programs associated with the top 12 markets. This will involve tracking the competitiveness performance of our products and portfolio versus the competition, validating category expansion strategies and taste segments in each market, and identifying new opportunities.
• Consolidating insights and patterns, sharing knowledge to maximize synergies and speed when replicating innovation and strategic projects.
• Managing trainees and partner agency relationships.
• Guiding and training Zone S&CS Managers and teams on S&CS Toolkits and Data Collection programs.
• Sustaining and developing an external network related to sensory, physiology, nutrition, psychology, behavior, semiotics, applied data science, design of experiments, and consumer science as needed.
• If you are passionate about driving innovation and growth through consumer insights and have experience in consumer research and project management, we encourage you to apply for this exciting role.

As a Consumer Research Analyst travel is a requirement. In addition, you have/are:

• a workpermit to work in Belgium
• Masters or PhD in Consumer behavior/ Psychology/ Food Science/ Physiology/ Nutrition/ Applied Statistics or Data science
• minimum 7-10 years’ experience in the field of Sensory & Consumer Science or Consumer Research
• fluency in English (written/spoken), other language skills constitute an additional asset
• data collection & data analytics software skills such as: Eye questions, Fizz or Compusense, Xlstats a plus
• demonstrated experience as a project leader with proven track record of successful delivery

As a Consumer Research Analyst you will end up at Maandag®, a project organization within the technical sector. We connect your talents and personality with technically challenging projects. Through personal contact with our clients, we can together ensure that your potential is fully utilized.

What can you expect?

• A permanent contract of indefinite duration
• Salary based on diploma and experience
• Hospitalization insurance
• Group insurance
• Meal vouchers of €8/day worked
• ECO checks of €250/year
• 20 days vacation + 12 ADV days
• Access to training opportunities and a training platform